According to the 2024 Austrian Brand Value Study by the European Brand Institute (EBI), Novomatic has secured its position as the second most valuable brand company in Austria. This prestigious ranking highlights the company’s strong commitment to sustainability, as evidenced by its rise to third place in the Sustainable Brand Ranking.
With over 25,300 employees worldwide and activities in more than 120 countries, Novomatic has proven itself as a global leader in the gaming technology industry. The company’s brand value has increased by +8.7% to 3.745 billion euros, securing its excellent second place in the brand value study. Novomatic has also recorded the highest value increase in one year among the top 10 companies in Austria, with only Red Bull ahead of them in the ranking. Key factors contributing to the company’s high brand value include its level of innovation, international expansion strategy, sales growth, and global corporate responsibility. The company’s ESG program, which has been recognized by international ESG rating agencies, has further solidified its position as a sustainable brand. In particular, Novomatic’s focus on sustainable economic development in Austria has been acknowledged with its third-place ranking in the sustainable brand ranking.
Stefan Krenn, a member of the executive committee at Novomatic, emphasizes the company’s long-term success in global brand strategy and its commitment to social and environmental responsibility. The top positions in both the brand value study and sustainable brand ranking reflect Novomatic’s dedication to maintaining its position as a leading brand in Austria.
Founded in 1980 by industrialist Professor Johann F. Graf, Novomatic AG group has established itself as one of the largest gaming technology groups in the world. With locations in approximately 50 countries and exports to over 120 countries, the company offers a comprehensive range of gaming devices, system solutions, and services. The company operates gaming terminals and video lottery terminals (VLT) in electronic and regular casinos, as well as through leasing models, demonstrating its versatility in the gaming industry.
Through its international subsidiaries, the company serves as a full-service provider in all segments of the gaming industry, offering a diverse product portfolio for partners and customers worldwide. From land-based gaming products to online and mobile gaming solutions, as well as lottery and sports betting services, Novomatic continues to innovate and adapt to the evolving needs of the gaming market.